Convened as a strategic dialogue rather than a mere corporate showcase, the summit aimed to bridge Nigeria’s physical marketplace with the digital economy. The event was anchored by the unveiling of the “Yellow Effect Report,” which revealed that Glovo has generated over ₦71 billion for its partners since 2021. Crucially, the data highlighted a massive maturation in consumer trust: cash-on-delivery orders plummeted from 88% to 39% in four years, proving that digital platforms have become essential survival tools for the 90% of partners who are SMEs.

The agenda balanced high-level policy with human connection. Industry leaders from brands like Chicken Republic and Moniepoint joined government officials to discuss resilience, fintech integration, and public-private partnerships. Beyond the boardroom discussions, the event humanized the ecosystem through a dedicated awards ceremony for riders and partners, alongside interactive masterclasses. Ultimately, the summit positioned Glovo as a central infrastructure pillar for Lagos, projecting a sentiment of aggressive optimism for the future of African commerce.